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Social Media Infiltrates the Traditional Agency
Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general...
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What IS Social Media, Really?
What’s referred to as ‘social media’ is simply a manifestation of our inherently social nature enhanced by a level of technological prowess that we’ve become BORED with. We’re not talking about the...
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Thoughts on Social Media Marketing
I believe that beyond ubiquity, there is one core reason why the topic of brand engagement in social media is so hot right now – that consumers have become jaded by decades of interruption. We tivo our...
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